How To Manage Client Relationships as an Entrepreneur

Stephanie Lyn Life Coaching
4 min readDec 22, 2022

Managing client relationships take time and effort. The person-to-person relationship between entrepreneurs and their clients, investors, and community can be difficult to balance.

When working to grow our business, we have this huge desire and need to be liked and be received well because we need that for our business to succeed. Entrepreneurs and small business owners tend to have more personal and dependent relationships with clients than what larger businesses experience. This is usually because losing a customer, or a negative experience can significantly impact smaller businesses. So more time and care is put into managing these relationships, especially in the beginning, to give their business a chance at life.

Building Deeper Relationships

We put so much into our business that we need those deeper relationships with our clients. Luckily there are several ways to do that.

1. Listen

Clients are often direct and upfront with their needs and the issues that they are experiencing. Giving them the space and time to express their concerns will be important.

2. Show You Are More Than a Business

People want real, genuine relationships, and that means showing who you are. Not everything can be a sales…

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